It’s also interesting to note that these fonts are on the opposite sides of the typography spectrum, with Times New Roman being a serif font and Helvetica being sans-serif.įurthermore, these major font styles are widely available within content management systems and website builders. The subjects were shown multiple typefaces and were asked to rate the perceptual qualities they may possess, such as heavy, light, fast, and slow.Īnother study, which broadened the study subjects’ adjective choice, found the highest correlation with Times New Roman and Helvetica fonts and the adjectives “formal” and “legible,” respectively.

Research in The British Psychological Society back in 1989 found a correlation between adjectives and various fonts perceived by the study subjects. And it’s not only what you want your users to see it’s also about how they feel when reading your copy, and fonts help create an emotion you need to serve your site’s purpose. Therefore, just as your site’s overall design serves the purpose of telling a story to the user, fonts are elements that further support the narrative. You can find that a dedicated typography strategy aims to either: Furthermore, an excellent typeface can create a solid visual hierarchy, compliment the graphical balance, and be the centerpiece of the design. Choosing a proper typeface for your web design influences the readers’ decisions subconsciously. Typography in the digital world is more than just picking a pretty font. Sure, there are multiple subcategories under one typeface with various rules down to the details, but if the font style uses serifs, it can fit under the prominent font family. For a font to fit under the broad serif font family, it must have serifs on the letter designs. Try Startup App Try Slides App Other Products With Startup App and Slides App you can build unlimited websites using the online website editor which includes ready-made designed and coded elements, templates and themes.

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